Purse Strings Drives Female Purchasing Decisions in 2015; Celebrates 300th Show Milestone

Boca Raton, FL (PRWEB) December 09, 2014 “PurseStrings,” the award-winning marketing-to-women radio program on WebmasterRadio.FM the premiere Internet business radio network in the B2B marketplace recently marked its 300th show and eight years of delivering insight on the largest and richest consumer market in the country. Hosted by Maria Reitan, president and chief strategy officer at lifestyle agency Lola Red, the weekly 30-minute show streams live on WebmasterRadio.FM and is offered via podcast on iHeart Radio, iTunes, Mobilecast and RSS feeds. Listeners can get the latest in marketing research, consumer trends, social and digital innovations, leadership and empowerment. PurseStrings joined the WebmasterRadioFM programming lineup in October 2007 and is now among the longest-running shows on the network. As Reitan heads into her ninth year as PurseStrings host, she notes that the marketing landscape has changed dramatically. “The rise of social media opened the door to two-way
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